Multihyphenate tycoon With the debut of YITTY, an inclusive shapewear line, Lizzo has become a fashion entrepreneur. YITTY is a three-year research and development project that comes in sizes ranging from 6X to XS (in that order). YITTY items are available in a variety of vivid colors, colorful patterns, and sensual shapes, and can be worn both indoors and out.
Rather than using a fit model for a conventional size and then sizing up or down from there, Lizzo ensured that YITTY pieces highlighted the curves of women of all shapes and sizes. “Instead of thinking about size in this linear way, we’re thinking about it on a spectrum where everyone is included… Everyone’s size is just their size. It’s not high, it’s not low. It’s not big, it’s not small. It’s just your size,” Lizzo stated.
The brand will debut on April 12 with three separate collections: NEARLY NAKED (a lightweight and curve-hugging seamless collection); MESH ME (smoothing mesh styles that marry fashion and function); and MAJOR LABEL (smoothing mesh styles that blend fashion and function) (an assortment of comfortable and fashionable everyday lifestyle pieces). Colorways like “Moody Bitch Taupe” will be available on all YITTY items. “These color names alone should make you feel like that bitch when you’re putting the product on,” Lizzo said.
Lizzo Reshaping Diversity and Inclusion
Lizzo collaborated with Fabletics to create YITTY, which allowed her to realize her own vision. The name YITTY was inspired by Lizzo’s childhood nickname, and the company was founded to present a fresh approach to the shapewear market. YITTY is also a Carbon Neutral Company, with 65 percent of its designs created from super-soft recycled fibers and 100 percent recycled materials in the brand’s sustainably designed packaging.
“I felt that I was constantly being told through TV and magazines that my body wasn’t good enough. And, in order to be considered ‘acceptable’ I had to inflict some sort of pain upon it to fit into an archetype of beauty. Because of this, I’ve been wearing shapewear for a long time, maybe since I was in fifth or sixth grade… I was tired of seeing this sad, restrictive shapewear that literally no one wanted to wear. I had an epiphany like, ‘Who can actually do something about this?’ I decided to take on the challenge of allowing women to feel unapologetically good about themselves again,” Lizzo stated.
Lizzo’s YITTY brand is her most recent endeavor centered on fostering inclusion, and it follows the Grammy Award-winning artist’s reality program Lizzo’s Watch Out for the Big Grrrls, which follows Lizzo as she looks for backup dancers. All of the candidates were picked to help diversify the business, which has traditionally been dominated by people with smaller body types.
In the clip, Lizzo says, “Girls that look like me don’t get representation… Time to pull up my sleeves and find them myself.” Lizzo’s reality show has gotten a lot of love since it debuted on Amazon Prime on March 25, with fans flocking to TikTok to execute a dance sequence to the program’s theme single “Watch Out for the Big Grrrls.”
Inclusivity Through Veganism
Lizzo has been vegan since the summer of 2020, and she frequently uses TikTok to showcase inventive plant-based recipes for everything from green smoothies to a vegan version of McDonald’s McChicken sandwich. Lizzo has debunked fat-shaming comments with messages of radical self-love and body positivity throughout her vegan journey.
In a TikTok video she made last year, Lizzo brilliantly reacted to one such insult. “I’m seeing way too many plus-sized vegans. Are y’all frying the lettuce?” a lady asked in an audio clip Lizzo posted alongside a video of her eating a vegan breakfast sandwich and dancing in her undies. “Shout out to all my fat vegans—we look as good as we feel… and to the haters, good luck chasing that narrow beauty standard,” Lizzo captioned the video.
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