The VegEconomy® is the result of the overwhelming demand from millions of consumers for products and service providers aligned with their values. It is the igniting of a new era of conscious capitalism. Fueled by their respect for all sentient beings, natural habitats and ecological balance, consumers, especially vegans are driving the VegEconomy, generating transformational wealth for businesses that demonstrate their commitment to cruelty-free enterprise and ethical livelihood. 

VegEconomy stakeholders do not support or participate in the manufacturing, producing or selling of any products that have been sourced by animals. Instead, they capitalize on new innovations and cruelty-free practices that both create lucrative opportunities to meet the growing demand and, simultaneously, foster a harm-free future for animals, people and the planet. They redefine corporate social responsibility by nurturing an economic ecosystem that preserves precious resources, ends unnecessary suffering of animals and supports human health. Companies and consumers that embrace vegan principles of stewardship are key to mitigating some of the world’s most perplexing crises from climate change and environmental contamination to pandemics and starvation.

As the vegan industry continues to grow, the VegEconomy will continue to measure ways in which vegan principles are transforming lives, communities and global economies for the better. As more and more innovations enter the market, early adopters of vegan enterprise, and the investors and consumers who support them, are leading the VegEconomy and demonstrating ways in which ethical enterprise is as, or more, lucrative than conventional business as usual. Together, they have the capacity to transform the means by which wealth is generated on a global scale and how the value of commercial enterprise is measured by its positive impact on all living beings.