Our Mission


Let's Power up the VegEconomy™ together!

We make it simple and easy for everyone from vegans to veg-curious to find and support businesses and professionals offering products, services and experiences that are cruelty-free, healthy and eco-friendly.

Why a Rabbit?


Many belief systems assign meaning to specific animals and the rabbit represents perception and awareness. The rabbit spirit animal encourages you to surround yourself with positivity that benefits the body, mind, and soul.

Those aligned with the rabbit are highly in tune with the world and our collective evolution, which encourages one to be contemplative and to live each day in a conscious manner.

Our Team


Star Simmons


David Staricha

& Director of Operations

Michon Javelosa

Co-Founder & Head of Business Development

Ana Gorla

Marketing Support

Ali Brawner 

Community Support

Jia Dadabhoy

Business Development

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