Crepini, the company behind the famous keto Egg Wraps available at Costco, will launch its first-ever vegan Eggless Wraps produced with JUST Egg in Sprouts shops nationwide on June 1. The company collaborated with JUST Egg to create a carb-free version of its famous Egg Wraps so that more individuals with special dietary needs could enjoy them. The new JUST Egg Eggless Wraps are plant-based, dairy-, gluten-, and carb-free, as well as high in protein.
“Since our inception here at Crepini, we’ve been looking for ways to disrupt the carb-free category with keto-friendly options that aren’t only easy to eat anywhere, but are delicious and versatile for every meal… Today, with the launch of our first Eggless Wrap, we’ve innovated a way to make eating well easy for people of all different dietary preferences, from gluten-free to keto to vegan,” Crepini founder Paula Rimer said in a statement.
The Crepini Eggless Wrap, which uses JUST Egg as its major component, is a plant-based variant of the original wrap that the manufacturer claims doesn’t sacrifice flavor or function. The goal of the product is to provide a quick and easy way to make a high-protein, zero-carb meal with the same egg flavor that can be used in a number of dishes. The Eggless Wraps may be folded up with standard sandwich fillings, crisped in a fry pan, baked, or eaten plain as a quick snack or lunch, much like Crepini’s original wraps.
In an effort to give a more sustainable alternative to typical chicken eggs, food technology startup Eat Just launched its mung bean-based JUST Egg in retail in 2019, and it has since become America’s fastest-growing egg brand. JUST Egg cooks, looks, and tastes like a regular egg, but it has no cholesterol, less saturated fat, and roughly the same protein content as a chicken egg.
Using JUST Egg instead of animal agriculture to produce chicken eggs is far more sustainable and ethical. Egg-laying hens are among the most mistreated creatures on the planet, and the industrial egg business is harmful to the environment. JUST Egg’s components utilize 83 percent less land, 98 percent less water, and create 93 percent less carbon emissions than chicken eggs.
According to data released earlier this year by SPINS, the Plant Based Foods Association, and the Good Food Institute, plant-based eggs like JUST Egg are becoming a growing sector within the plant-based category as conventional egg sales decline and expenditures rise due to inflation and other factors. The plant-based egg category rose 42 percent in dollar sales in 2021, and sales have increased by more than 1,000 percent in the last three years. Plant-based eggs already account for about 0.6 percent of the global egg market, making them a category growth driver, despite traditional egg dollar sales dropping by 4% by 2021.
Plant-based eggs are also making inroads into mainstream items, going beyond the dairy and egg sector. JUST Egg recently partnered with Mikey’s for two new plant-based breakfast pockets, a Breakfast Scramble Pocket and a Tex-Mex Breakfast Pocket, both of which feature JUST Egg, vegan cheese, and veggies in a gluten-free crust. Whole Foods Market, Winn Dixie, and Sprouts are among the stores carrying the new vegan pockets.
JUST Egg has swiftly expanded its distribution to thousands of shops and foodservice providers in Canada, South Africa, and China since its launch three years ago. The liquid, foldable, and sous vide versions of the mung bean-based egg replacer compete with chicken eggs on every level. Eat Just has proceeded to reformulate JUST Egg and lower its price in the hopes of becoming the world’s cheapest egg—plant-based or not.
Breakfast sandwiches have been maybe JUST Egg’s most popular product category. A rising number of coffee shops and quick-service eateries are now offering a plant-based breakfast option. Alfred, a Los Angeles coffee shop, debuted an instagram-worthy Plant-Based Breakfast Sandwich earlier this month, containing a JUST Egg patty, Impossible Sausage, and Violife cheese inside a vegan potato baguette with a packet of Zab’s spicy sauce. Caribou Coffee, a coffeehouse business with 400 stores across the Midwest, West, and South, added its first vegan food item, a JUST Egg Roasted Tomato & Pesto Flatbread, to its All-Day Breakfast menu.
Vegan egg choices are also being rolled out by big restaurants. International House of Pancakes (IHOP) tested its first vegan breakfast sandwich at a Flip’d by IHOP outlet in New York City’s Flatiron area earlier this year. A vegan sausage breakfast patty from Sweet Earth, JUST Egg, arugula, roasted tomatoes, and avocado were all placed on a vegan baguette in the Plant Based Cali sandwich.
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