Vegan food sales at Aldi UK soared by 500 percent in January compared to the previous month. Veganuary’s expanding popularity, according to the cheap grocery chain, is to blame for the increased interest in plant-based foods.
In comparison to 2020, Aldi UK’s plant-based sales increased by 250 percent in 2021.
Because of Aldi’s recent growth of its vegan and vegetarian selection, the budget-friendly retailer expects the strong sales results to continue for the rest of the year.
Growing demand prompted the grocer to increase its plant-based selection by 50%.
“Veganuary is getting bigger and bigger each year as the UK’s appetite and interest in plant-based food grows… In response to that demand we’re continuing to expand our vegan offering, giving our shoppers plenty of choice and all at great value,” stated Julie Ashfield, Aldi managing director of buying.
Aldi released their “largest vegan range yet” in honor of Veganuary 2022, which proved to be the largest yet.
Aldi now sells vegan meats, such as bacon, as well as snacks, sides, ready-to-eat entrees, and desserts, beginning at 55p. The company debuted its first dairy-free cheese in December.
And interest among consumers didn’t wane as January drew to a close. “It’s also a trend that we’re witnessing year-round and, as more and more people adopt this diet… We expect these products to remain popular throughout the year,” Ashfield said.
Tesco, the UK’s largest retail chain, has seen comparable increases in interest.
Sales of the company’s plant-based Wicked Kitchen goods “rocketed,” with demand doubling in January compared to the previous year.
HOW TO GET INVOLVED
LEARN ABOUT PEELED, OUR BRAND NEW TV SHOW: VKind is making VEGAN HISTORY by introducing the first and only 100% vegan cooking competition TV show! Be sure to visit our new Peeled website for the latest news, contests, giveaways, and raffles and to get VIP tickets to our Worldwide Premiere on Sept. 24th, 2022! Our exclusive red carpet premiere event will be held in the prestigious Directors Guild of America Theater in Hollywood, CA. Visit PeeledShow.Com now to learn more!
CONTESTS & GIVEAWAYS: Be the first to hear about our latest Giveaways, Contests, and Raffles by following us on Instagram where all of our giveaways are featured.
WATCH & LEARN: We have so much exciting content on our YouTube channel with some amazing new shows! Subscribe to our YouTube channel for our latest shows, live events, interviews, videos, news, secret giveaway contests & more!
GET FEATURED: We would love to publish & promote your delicious vegan recipes on our App, websites, and social media channels. Submit your recipes here!
ADD YOUR LISTING: Are you ready to attract customers and clients hyped on your values and what you offer? We’re all about opening up more possibilities to support small to medium-sized vegan businesses, professionals, and companies, like YOU. Add your listing now!
SUBSCRIBE FOR THE LATEST NEWS: Get exclusive access to the latest vegan businesses, events, and plant-based news hot off the press. Subscribe to our Newsletter.