According to a new market report, an increasing number of German consumers are eschewing meat in favor of vegan and vegetarian cuisine. In fact, 51% of Germans say they’ve cut back on meat eating in the last year.
The research was created by ProVeg International, which presents itself as a food awareness group. It’s based on data from a European sales analysis and a European consumer survey with 7,690 participants, 757 of whom live in Germany.
According to the study, one out of every ten German consumers eats no meat at all and instead follows a vegetarian or entirely plant-based diet. Another 30% consider themselves to be flexitarians.
And it’s not only animal meat that’s losing favor; according to ProVeg, nearly a third of Germans (32 percent) plan to consume less dairy products in the next six months. This is one of the reasons why the country’s plant-based dairy industry is regarded as one of Europe’s largest and fastest-growing.
“This market report highlights the growing desire among the German population to diversify their diet away from meat and dairy products and to try out alternative options,” stated Matthias Rohra, Executive Director Germany at ProVeg International.
It’s a pattern that has been observed in other studies as well. For example, according to Germany’s Federal Center for Agriculture (BZL), meat consumption per capita was lower in 2020 than at any other time since 1989, when data was first collected.
Europe’s Meat Consumption
“It also shows there is tremendous potential for plant-based foods in Germany and across Europe and we hope companies will be encouraged to develop more and better products,” Rohra added.
Indeed, the findings are not unique to Germany; comparable meat-related departures are occurring in a number of other European nations.
According to ProVeg, one in every five Dutch residents supports a ban on slaughterhouses, while 60 percent oppose extensive animal production. Furthermore, 72% feel that people should eat less animals.
Furthermore, 28% of Dutch respondents expressed their desire that animals will no longer be used for food in the future.
According to Statbel statistics, total meat consumption in Belgium decreased by 8.9% between 2010 and 2019. Beef consumption, in particular, has decreased by 19.5 percent.
Meanwhile, according to a study published last year by The Conversation, meat consumption in the UK declined by 17% during the same time period.
ProVeg discovered that slightly under half of all European consumers (46 percent) said they eat less animal meat now than they did a year ago.
According to the survey, health concerns, animal welfare issues, and a desire to eat sustainably are among the causes driving the move.
vKind is the U.S.’s largest fully-vegan search platform and listing app. Give our search tool a whirl and find any vegan product, service, or experience you desire.
HOW TO GET INVOLVED
LEARN ABOUT PEELED, OUR BRAND NEW TV SHOW: VKind is making VEGAN HISTORY by introducing the first and only 100% vegan cooking competition TV show! Be sure to visit our new Peeled website for the latest news, contests, giveaways, and raffles and to get VIP tickets to our Worldwide Premiere on Sept. 24th, 2022! Our exclusive red carpet premiere event will be held in the prestigious Directors Guild of America Theater in Hollywood, CA. Visit PeeledShow.Com now to learn more!
CONTESTS & GIVEAWAYS: Be the first to hear about our latest Giveaways, Contests, and Raffles by following us on Instagram where all of our giveaways are featured.
WATCH & LEARN: We have so much exciting content on our YouTube channel with some amazing new shows! Subscribe to our YouTube channel for our latest shows, live events, interviews, videos, news, secret giveaway contests & more!
GET FEATURED: We would love to publish & promote your delicious vegan recipes on our App, websites, and social media channels. Submit your recipes here!
ADD YOUR LISTING: Are you ready to attract customers and clients hyped on your values and what you offer? We’re all about opening up more possibilities to support small to medium-sized vegan businesses, professionals, and companies, like YOU. Add your listing now!
SUBSCRIBE FOR THE LATEST NEWS: Get exclusive access to the latest vegan businesses, events, and plant-based news hot off the press. Subscribe to our Newsletter.