Cruelty Free International’s Leaping Bunny Program has officially recognized Aveda as cruelty-free.
Aveda is a global hair and skincare company with millions of consumers and tens of thousands of salons and spas.
While PETA had already certified Aveda as cruelty-free, the Leaping Bunny Certification is more widely known and more difficult to get. Cruelty Free International, unlike PETA, which merely demands written confirmation, expects corporations to prove their claims.
Aveda says it has never experimented on animals, but to confirm its cruelty-free reputation, it went through a “rigorous” multi-year review process. Audits will now be conducted every 12 months.
“Aveda was founded on the principle to care for the world we live in, and this includes always being opposed to animal testing,” said Barbara De Laere, global brand president of Aveda.
“We have been a leader in sustainability for more than 40 years. We are proud to underscore this commitment to our planet with our Cruelty Free International Leaping Bunny approval. The internationally recognizable gold standard for cruelty-free cosmetics.”
Aveda Now Vegan and Cruelty-Free
Aveda also declared last year that it was turning vegan, removing honey and beeswax from its complete product range. Over the course of six years, more than 500 goods were reformulated.
One of the brand’s “biggest challenges,” according to vice president of research and development Christine Hall, was eliminating beeswax. This is due to its importance in the creation of “texture, structure, color payoff, and smoothness.”
However, it was finally able to build a new powerful and successful mix without the need for bees.
Aveda’s “well-deserved reputation” for ethical business and sustainability, according to Cruelty Free International’s CEO Michelle Thew. “I am thrilled that this now includes Leaping Bunny approval,” she said.
Source: “Global Beauty Brand Aveda Now Certified Cruelty-Free With Leaping Bunny” by Plant Based News
vKind is the U.S.’s largest fully-vegan search platform and listing app. Give our search tool a whirl and find any vegan product, service, or experience you desire.
SUBSCRIBE TO OUR NEWSLETTER
Vkind Vibes is our popular weekly newsletter where we share the latest news, tastiest recipes, and hottest trends impacting the VegEconomy. SUBSCRIBE NOW!
WANT MORE?
JOIN US AT VKX 2023! The Vkind Experience (VKX) is an immersive plant-based event celebrating travel, culture, and cuisine around the world as guests explore 11 experiential rooms while sampling an elevated fusion of world flavors.JOIN THE VKIND COMMUNITY Download the Vkind app on the App Store or Google Play to create your social profile and start sharing reviews of vegan businesses, watch original content, and explore the plant-based world with your friends!
JOIN THE VEGECONOMY Are you a vegan brand owner or professional? Add your listing to our business search platform to get more eyes on your vegan enterprise.
TAKE THE VEGECONOMY PLEDGE Take the VegEconomy Pledge to show support for sustainable business practices and make a commitment to Spend Like You Give A Damn.
WATCH & LEARN Subscribe to our YouTube channel for our latest shows, live events, interviews, videos, news, secret giveaways & more!
STREAM “PEELED”, THE ALL-VEGAN COOKING COMPETITION SHOW Produced by Vkind Studios in a limited 3-part web series, Peeled is the award-winning all-vegan cooking competition show that’s on a search to find “America’s Hottest Vegan Chef”.
FOLLOW & SHARE Our content is always entertaining, educational, and inclusive. Follow us everywhere on social media!
SHARE VEGAN RECIPES Share your delicious vegan recipes with the Vkind Community on our app and website.
