Anina Announces $3.3M Seed Round

Anina Food Tech Vegetables

Anina, an Israeli startup in the food technology industry, has announced a US$3.3 million seed round and the recent release of its newly created ready-to-eat plant-based meals manufactured from upcycled veggies.

The Kitchen Hub, Unovis, Unorthodox Ventures, AgFunder VC, Wordcreate Inc., and the Israeli Innovation Authority served as the round’s primary investors (IIA).

Anina was founded in 2020 by Anat Natan, Meydan Levy, and Esti Brantz with the goals of enhancing productivity, reducing waste, and reuniting customers with wholesome foods. According to the business, it has created a special, patented method that turns fresh, upcycled vegetables into flexible laminated sheets that can be bent into various shapes, adding gourmet food art to the experience of eating a quick meal for consumers.

Anina made headlines earlier this year when it revealed the creation of its plant-based ready meals packaged in capsules manufactured from recycled vegetables. Anina claimed to be disrupting the ready-meal business with the creative packaging approach.

“Anina is making a real impact on the food industry by mitigating food waste and turning it into innovative, plant-based products with an exciting look and feel. Anina is responding to a growing demand for making the most of unwanted veggies and turning them into something artistic that appeals to the eye and palette. said Anat Natan, Anina’s co-founder and CEO.

“Following the successful product launch in Israel and the positive feedback we received from American millennials, we are set to bring our products to the US.”

Anina’s pod

The Anina’s pod is a whole meal manufactured from rejected veggies that don’t satisfy market requirements and would otherwise go to waste, according to the business. The food will be contained in a capsule or pod made of these “ugly” veggies that have been laminated.

The development of the layers is the core of our technology, says Mor Wilk, vice president of R&D at Anina. “The heart of our technology is the creation of vegetable sheets. The flexibility of these sheets enables us to form any 3D structure and create any recipe in a decorative pod, each set to its unique controlled cooking time.”

Each pod, according to Anina, contains two entire cups of veggies, provides 40% of an adult’s daily nutritional needs, is high in protein and fiber, and is devoid of preservatives and dyes.

“We’re changing the way we eat, and we’re shaping the future for a meaningful culinary consumer experience. The Anina meal capsule also addresses today’s fast-paced lifestyle, which too often forces consumers to compromise on the quality of the food they eat,” said Anat Natan.

Three ready-to-eat food items from the Anina line, Pasta Primavera, Mediterranean Bowl, and Vietnamese Bowl, were just introduced in Israel. The items are accessible online, at luxury and boutique bakeries, and in co-working spaces.

Source: “Upcycled Food Innovator Anina Announces US$3.3M Seed Round and Product Launch”

Vkind is the U.S.’s largest fully-vegan search platform and listing app. Give our search tool a whirl and find any vegan product, service, or experience you desire.


HOW TO GET INVOLVED



LEARN ABOUT PEELED, OUR BRAND NEW TV SHOW: VKind is making VEGAN HISTORY by introducing the first and only all vegan cast cooking competition TV show! Be sure to visit our new Peeled website for the latest news, contests, giveaways, and raffles. Visit PeeledShow.Com now to learn more!

CONTESTS & GIVEAWAYS: Be the first to hear about our latest Giveaways, Contests, and Raffles by following us on Instagram where all of our giveaways are featured.

WATCH & LEARN: We have so much exciting content on our YouTube channel with some amazing new shows! Subscribe to our YouTube channel for our latest shows, live events, interviews, videos, news, secret giveaway contests & more!

GET FEATURED: We would love to publish & promote your delicious vegan recipes on our App, websites, and social media channels. Submit your recipes here!

ADD YOUR LISTING: Are you ready to attract customers and clients hyped on your values and what you offer? We’re all about opening up more possibilities to support small to medium-sized vegan businesses, professionals, and companies, like YOU. Add your listing now!

SUBSCRIBE FOR THE LATEST NEWS: Get exclusive access to the latest vegan businesses, events, and plant-based news hot off the press. Subscribe to our Newsletter.

Our mission is to connect vegan and veg-curious consumers with vegan brands, businesses, and professionals—the champions of conscious innovation.

 

Featured

VegBuzz