Our mission is Healthy, Ethical, Sustainable Food For All.
Our work is guided by both science and compassion, and it is informed by the health, ethical, and environmental impact of the foods we eat. We place a high value on maintaining an open mind, on continual learning, and on placing science ahead of ideology. We work to expose the damage the industrialized food industry, with its reliance on pesticides and chemicals, is doing to humans, animals, and our environment. And we are inspired by the magnificent and proven healing powers of nourishing food. We work toward a world where healthful food is affordable and accessible to everyone. And we support the movement for wholesome, safe, organic, plant-based, ethical, and sustainable food for all.