Plant Based Meat Market Size is Projected to Reach USD 15.8 Billion by 2028

NEW YORK, May 11, 2023 /Vwire/ — As per Facts and Factors study, the global plant based meat market size was worth around USD 7.5 billion in 2021 and is predicted to grow to around USD 15.8 billion by 2028 with a compound annual growth rate (CAGR) of roughly 15% between 2022 and 2028.

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Plant Based Meat: Overview

Plant Based Meat are items that are created using vegetables or plants only and do not comprise any raw material from animals. These products are an important part of the vegan culture which can be observed across the globe. A large section of society is looking for purely plant based options when it comes to eating habits owing to the increasing side effects shown by animal-based dairy products. Dairy products, in general, have been losing popularity since they have been claimed to impact human health in the long run, for instance, women suffering from Polycystic ovary syndrome or severe acne problems are recommended to stay away from animal-based dairy products as it leads to reinforcement of the medical condition due to added hormonal changes. This has given rise to the demand for healthier substitutes like coconut milk, soy milk, hemp seeds, and dairy-free yogurt, to name a few. These products come with their own set of benefits like lower calorie count, lesser fat content, reduced sugar levels, and higher protein compositions, helping the global market cap gain more popularity.

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Key Insights:

  • As per the analysis shared by our research analyst, the global plant based meat market is estimated to grow annually at a CAGR of around 15% over the forecast period (2022-2028).
  • In terms of revenue, the global plant based meat market size was valued at around USD 7.5 billion in 2021 and is projected to reach USD 15.8 billion, by 2028. Due to a variety of driving factors, the market is predicted to rise at a significant rate.
  • Based on type segmentation, the chicken was predicted to show maximum market share in the year 2021
  • Based on product segmentation, burgers were the leading revenue-generating products in 2021.
  • On the basis of region, North America was the leading revenue generator in 2021

Facts and Factors published the latest report titled “Plant Based Meat Market Size, Share, Growth Analysis Report By Product (Patties, Burgers, and Sausages), By Source (Pea, Soy, and Wheat), By Type (Beef, Pork, and Chicken), By Storage (Frozen, Refrigerated, and Shelf-Stable), By End-User (Hotel / Restaurant/ Cafe, and Retail), and By Region – Global and Regional Industry Insights, Overview, Comprehensive Analysis, Trends, Statistical Research, Market Intelligence, Historical Data and Forecast 2022 – 2028″ into their research database.

Industry Dynamics:

Global Plant Based Meat: Growth Drivers

  • Rise in arguments about the long-term ill effects of meat consumption to propel market growth.

The global plant based meat market is projected to grow owing to the rising concerns over debates about the potential ill-impact of meat consumption for a long time. These discussions, even though currently not completely established, have led to an increased hesitation amongst consumers and many people are now preferring plant based food items over animal-based products. As per a study published on the National Library of Medicine website, some cohort studies in the United States (US) and European markets have concluded that long-term red meat consumption, especially processed products, is associated with an increased risk of cardiovascular diseases (CVDs), higher mortality rate, type 2 diabetes, and colorectal cancer in women and men. Some of the diseases are fatal and do not have a concrete treatment plan resulting in more people choosing the healthier option.

Global Plant Based Meat: Restraints

·  Concerns over labeling to restrict the market growth.

The global market growth trend may be negatively influenced due to the growing concerns about the right labels that should be used for plant based meat. For instance, many states and regulatory bodies have asked organic meat producers to remove the word ‘meat’ during advertisements as the product does not qualify as a meat product. Many meat processing companies have managed to win legal battles against the use of the label ‘meat’ as it is termed a misleading marketing campaign.

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Plant Based Meat: Opportunities

  • Rising number of players to provide market expansion opportunities.

The global market cap size may benefit from the rising number of plant based meat producers. Even though the substitute has been in point of discussion for many decades, only recently it has received the necessary spotlight resulting in an increase in the number of companies willing to invest in the global market. Alongside, there are multiple other ways like mergers & acquisitions, collaborations, and joint ventures through which the players are expanding their foothold which will subsequently provide more growth opportunities

Plant Based Meat: Challenges

  • Questions about the authenticity of plant based meat to challenge market growth.

There have been some reported instances of animal testing being a part of the process through which plant based meat is created. This directly contradicts the claim of plant based products that they are free of animal cruelty thus challenging the authenticity of the products and subsequently the global market growth. Many companies like Chipotle, have refused to use plant based meat since these products are extremely highly processed food items rendering them not as beneficial as they are claimed to be.

Global Plant Based Meat: Segmentation

  • The global plant based meat market is segmented by product, source, type, storage, end-user, and region.

Based on product, the global market is divided into patties, burgers, and sausages with over 29% of the global market segment being led by the sale of burgers, in 2021. Based on source, the global market is segmented into pea, soy, and wheat. Meat products derived from soy accounted for more than 48% of the global market in the last year.

Based on type, the global market segments as beef, pork, and chicken with 34% of the market, in 2021, dominated by the chicken segment. Based on storage, the global market is divided into frozen, refrigerated, and shelf stable. Frozen items witnessed the highest sale in the last year and shared around 56.65% of the global market revenue.

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List of Key Players in Plant Based Meat:

  • Impossible Foods Inc
  • Beyond Meat
  • Tofurky
  • Gold&Green Foods Ltd
  • Maple Leaf Foods
  • Unilever
  • Vbites Food Limited
  • Monde Nissin
  • Conagra Foods

Key questions answered in this report:

  • What are the growth rate forecast and market size for Plant Based Meat?
  • What are the key driving factors propelling the Plant Based Meat forward?
  • What are the most important companies in the Plant Based Meat Industry?
  • What segments does the Plant Based Meat cover?
  • How can I receive a free copy of the Plant Based Meat sample report and company profiles?

Report Scope:

Report Attribute


Market size value in 2021

USD 7.5 Billion

Revenue forecast in 2030

USD 15.8 Billion

Growth Rate

CAGR of almost 15% 2022-2028

Base Year


Historic Years

2016 – 2020

Forecast Years


Segments Covered

By Product, Source, Type, Storage, End-User, and Region

Forecast Units

Value (USD Billion), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2022 to 2028

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and
Rest of World

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan,
South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others

Companies Covered

Impossible Foods Inc, Beyond Meat, Tofurky, Gold&Green Foods Ltd, Maple Leaf
Foods, Unilever, Vbites Food Limited, Monde Nissin, Conagra Foods, and Others

Report Coverage

Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST
analysis, value chain analysis, regulatory landscape, market attractiveness analysis
by segments and region, company market share analysis, and COVID-19 impact

Customization Scope

Avail of customized purchase options to meet your exact research needs.

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Regional Dominance:

  • Growth in North America to lead market expansion.

The global plant based meat market is anticipated to be led by North America because of the high awareness rate amongst the population about the presence of such options. The products are relatively higher priced and the per capita income of the people in countries like the US and Canada allows them to spend on such products. The regional revenue may also be attributed to a large number of producers in the market allowing for various options to be made available to the consumers to choose from. This also helps to maintain the supply & demand balance resulting in the prices being under control.

Europe is projected to grow significantly because of growing efforts undertaken by entities promoting sustainable food and clothing consumption, to educate the masses about the benefits of opting for plant-based meat instead of animal meat, which is not just restricted to the health of the consumer but to the environment as well. As per a recent study by smart protein, meat consumption in the EU was down by 46%.

Global Plant Based Meat is segmented as follows:

Plant Based Meat: By Product Outlook (2022-2028)

  • Patties
  • Burgers
  • Sausages

Plant Based Meat: By Source Outlook (2022-2028)

  • Pea
  • Soy
  • Wheat

Plant Based Meat: By Type Outlook (2022-2028)

  • Beef
  • Pork
  • Chicken

Plant Based Meat: By Storage Outlook (2022-2028)

  • Frozen
  • Refrigerated
  • Shelf-Stable

Plant Based Meat: By End-User Outlook (2022-2028)

  • Hotel / Restaurant/ Cafe
  • Retail

Plant Based Meat: By Region Outlook (2022-2028)

North America

  • The U.S.
  • Canada


  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific

Latin America

  • Brazil
  • Mexico
  • Rest of Latin America

Middle East & Africa

  • GCC
  • South Africa
  • Rest of Middle East & Africa

Press Release:

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Browse through Facts and Factors’s coverage of the Global Food & Beverages Industry

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Facts and Factors is an obligated company. We create futuristic, cutting-edge, informative reports ranging from industry reports, and company reports to country reports. We provide our clients not only with market statistics unveiled by avowed private publishers and public organizations but also with vogue and newest industry reports along with pre-eminent and niche company profiles. Our database of market research reports comprises a wide variety of reports from cardinal industries. Our database is been updated constantly to fulfill our clients with prompt and direct online access to our database. Keeping in mind the client’s needs, we have included expert insights on global industries, products, and market trends in this database. Last but not the least, we make it our duty to ensure the success of clients connected to us—after all—if you do well, a little of the light shines on us.

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