ELMWOOD PARK, N.J.–(BUSINESS WIRE)–Today, Dr. Praeger’s Sensible Foods, the leader in the all-natural, vegetarian, vegan, gluten free, and kosher frozen food categories for over 25 years, is launching a brand-new product line: Veggie Fries. With this launch, the frozen food pioneer is bringing to market the only frozen fries that are packed with a full serving of vegetables, furthering its mission of making healthier living more delicious.
Nearly three in four (72%) of Americans wish they ate more vegetables than they do currently.1 Dr. Praeger’s knows Americans love fries: the average American eats 29 pounds of fries per year.2 By bringing this new product line to the market, the frozen food brand is making it easier for Americans to consume vegetables, while still enjoying their favorite foods.
“Our consumers trust Dr. Praeger’s to deliver delicious products made with clean ingredients and real vegetables,” said Joe Wilbeck, Brand Marketing Director, Dr. Praeger’s. “With the launch of Veggie Fries, we are excited to be the first and only frozen fry in the market that offers consumers a full serving of vegetables.”
Dr. Praeger’s Veggie Fries are crispy, tasty, and nutritious, and make a quick and easy side dish or anytime snack for the whole family. Veggie Fries come in two flavor varieties – California Veggie Fries and Cauliflower Broccoli Veggie Fries – and are Kosher, Certified Vegan, Certified Gluten Free, and Non-GMO Project Verified. Veggie Fries are available now at select Target stores nationwide, as well as Giant Foods, Hannaford, Albertsons, and Giant Eagle.
About Dr. Praeger’s
For over 25 years, Dr. Praeger’s Sensible Foods has offered delicious and convenient frozen food options for the whole family. Founded by two heart surgeons determined to make healthy food easily accessible, the company remains family-operated. Dr. Praeger’s is a leader in the all-natural, vegetarian, vegan, gluten free and kosher frozen food categories with a wide range of top-selling products including veggie- and protein-packed burgers, plant-based chick’n, kid-approved Littles® and more. For further information visit www.drpraegers.com.
1 Dr. Praeger’s Veggie Tracker Survey (2019)
2 National Geographic
Contacts
Alison Brod Marketing + Communications
Tatum Treffeisen
[email protected]
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