Ben & Jerry’s Team Up With Chance The Rapper

pint of ben and jerrys new chance the rapper vegan ice cream

Ben & Jerry’s announced the release of its newest flavor, Mint Chocolate Chance, in both dairy and non-dairy versions. The vegan version of the taste is produced with a mint-flavored sunflower butter base and Greyston Bakery’s soft and fudgy vegan brownies.

In collaboration with musical artist Chance the Rapper, Ben & Jerry’s flavor guru Craig Koskiniemi created Mint Chocolate Chance.

“We love working with our partners to create their flavor, and it’s so exciting when someone like Chance the Rapper comes to the table with a clear vision on what they want their flavor to be,” Koskiniemi stated.

Chance’s childhood experience of eating his mother’s gooey fudge brownies with mint ice cream was the inspiration for the taste, and Koskiniemi captured this recollection by packing the flavor with the most brownies possible. “One thing we love at Ben & Jerry’s is loading up our flavors with as many chunks as possible, and that is no different with Mint Chocolate Chance. We were on the same page as Chance the Rapper on this flavor—the more brownies the better,” Koskiniemi said. “We stuffed as many of the delicious fudgy brownies from our friends at Greyston Bakery as we could in this one to create a mint chocolate experience like no other … We just hope he loves Mint Chocolate Chance almost as much as he loved his mother’s homemade brownies as a kid.”

Pints of the fully loaded Mint Chocolate Chance flavor (with a suggested retail price of $4.99 to $5.99) will be available. At Ben & Jerry’s scoop shops, both the vegan and dairy versions of the flavor will be available. Mint Chocolate Chance will donate a portion of the proceeds to the rapper’s non-profit organization, SocialWorks, which strives to empower kids via the arts, education, and civic involvement.

“I’m so excited to have my own flavor of ice cream with Ben & Jerry’s. I grew up with their ice cream as a kid so getting to create a new flavor brought back a lot of great memories… It amazes me that no one thought to combine brownies and mint chocolate chip and I can’t wait to share it with everyone.” Chance said in a statement. 

Ben & Jerry’s Taking Vegan Ice Cream To The Next Level

Ben & Jerry’s has been creating dairy ice cream for more than 40 years, and the Vermont-based brand released its first four almond milk-based flavors in 2016: PB & Cookies, Coffee Caramel Fudge, Chocolate Fudge Brownie, and Chunky Monkey. Since then, the company has expanded its vegan options to include vegan versions of classic flavors including Cherry Garcia, Chocolate Chip Cookie Dough, Cinnamon Buns, and Phish Food (which it made with gelatin-free marshmallow swirls).

Along with almond milk, the company created a new sunflower butter base for the vegan flavors “Milk” & Cookies, Crème Brûlée Cookie, and Mint Chocolate Cookie, which will be available in January 2020. “We have come a long way in our non-dairy offerings, now being the number one producer of super-premium non-dairy desserts… Increasingly, we’re hearing from our fans that they want more non-dairy options, and we want to provide both the flavors our fans love the most in the non-dairy format, as well as unique flavors you can only find in non-dairy.” Koskiniemi said.

The new Mint Chocolate Chance flavor is part of Ben & Jerry’s growing vegan portfolio, which the ice cream company is pursuing not only to capitalize on the growing demand for dairy-free ice cream, but also as a sustainability move, as dairy has a much greater environmental impact than plant-based milk bases. “We also believe more non-dairy and plant-based foods are better for the planet, so innovating in this space is very important for us,” Koskiniemi stated. “It’s exciting to be able to deliver our newest partner flavor to both our dairy and non-dairy audiences—no Chance the Rapper fan should miss out on his mint brownie vision.”

Ben & Jerry’s New Vegan Flavors

According to Koskiniemi, the brand develops flavors in response to customer feedback and demand, which can result in the introduction of both dairy and non-dairy flavors, non-dairy remakes of classic recipes, and new vegan varieties. Ben & Jerry’s also announced new dairy and non-dairy flavors, including Netflix & Chill’d, in addition to the Mint Chocolate Chance taste. Ben & Jerry’s veganized current dairy flavors in early 2021, including Stephen Colbert’s AmeriCone Dream, Karamel Sutra (the company’s first non-dairy Core flavor), and The Tonight Dough Starring Jimmy Fallon.

Ben & Jerry’s has also introduced vegan-only flavors, such as Change the Whirled. The sunflower butter-based flavor, which was released last year, was created in collaboration with social justice campaigner Colin Kaepernick and includes fudge chips, graham cracker swirls, and chocolate cookie swirls. To match Kaepernick’s vegan lifestyle, Ben & Jerry’s created a non-dairy version of this flavor and donated a portion of the proceeds to Know Your Rights Camp, a racial justice organization Kaepernick founded in Oakland, CA in 2016 to advance the liberation and well-being of Black and Brown communities.

Source: “BEN & JERRY’S NEW VEGAN ICE CREAM IS INSPIRED BY CHANCE THE RAPPER’S FAVORITE DESSERT” by VegNews


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