Welcome to ethical elephant, the place to be for all things cruelty-free!
You can call me Vy, as in a Vegan gal living in Vancouver, Canada who wants nothing more but to spread good Vegan Vibes, and by doing so, I hope you’ll join me in using your Voice for the Voiceless!
I started this blog in 2015, at a time when there weren’t too many cruelty-free beauty and vegan fashion options to shop from. Now, there are literally thousands of options that even I’m having a hard time keeping up with them all!
What started as a place to share some of my weekly cruelty-free & vegan finds has now turned into a comprehensive guide to help compassionate consumers, around the world, live their best cruelty-free and vegan life!
Here, you will find helpful resources, shopping guides, information, and answers to your most frequently asked questions about cruelty-free and vegan living!