Now, finding vegan product and service providers is only a click away
TEMPE, AZ (October 13th, 2020) – Founders of the online vegan community vKind™ announced the official launch of its online directory and mobile app featuring businesses demonstrating cruelty-free principles throughout their enterprise.
Designed to connect the growing number of vegan and veg-curious consumers with product and service providers aligned with their values, vKind offers a variety of vegan resources, product reviews, entertaining articles and other inspiring content focused on the plant-based lifestyle.
“Interest in plant-based products has exploded in recent years and the need for a platform like vKind is greater now than it was a few years ago,” said Michon Javelosa, co-founder of vKind. “We aim to power up the VegEconomy™ by cultivating an economic ecosystem where consumers can align their purchasing decisions with businesses and brands that share their values. It’s a powerful win-win proposition.”
What sets the vKind directory apart from other business listings in the vegan and vegetarian space is its unique vetting process. Conducted by an all-vegan team, vKind’s screening protocol ensures that all companies listed by vKind are committed to cruelty-free principles. That is of tantamount importance to the vegan consumers who are driving demand for plant-based products and services, according to Javelosa, who has been vegan for over a decade.
“At vKind, we call it alignment,” she said, explaining that vegan principles extend beyond just food choices. For that reason, the vKind directory features a wide range of business categories including Health & Wellness, Professional Services, Lifestyle & Shopping, Food & Drink, Education and Nonprofits. “When users visit our platform, they can be assured they are engaging with vetted businesses they know they can trust.”
vKind is free for everyone to access online or on the new vKind mobile app, with or without setting up an account. However, signing up for a vKind user account unlocks special features such as bookmarking their favorite businesses, leaving reviews and gaining access to exclusive discounts and the latest “vegan hacks.”
The vKind mobile app conveniently provides geo-location services to help users find nearby all-vegan brick-and-mortar businesses such as restaurants, grocers and bakeries as well as cruelty-free salons, retail shops and more.
Vegan business owners and service providers enjoy the benefits of a basic free listing on vKind with access to a number of feature upgrades created to optimize their business page and online presence.
vKind also offers valuable opportunities for vegan businesses to gain exposure by using vWire™ News, a newswire service recently launched by vKind to disseminate press releases and news, centered around cruelty-free businesses, to media outlets serving the VegEconomy.
Director of Communications