Premium plant-based nutrients – everything you need to thrive on a vegan diet, and nothing you don't!
Whether you’re vegan for the animals, plant-based for your health, or somewhere in between for the environment, you are one of us. You're making the world a brighter place, ensuring a better tomorrow for our next generation. So we're dedicated to providing you with the knowledge about, and access to, the essential nutrients required to thrive and make sure that you are the best possible version of you.
By consuming plants in whole form, you maximize the intake of almost every critical nutrient — but to optimize your diet for performance and long-term health, there are a few pieces of the puzzle missing. A few critical nutrients that are harder to get from whole plants. A few that, while not so hard, can be inconvenient to source sometimes.
Like many health-conscious vegans, we used to rely on supplements to fill these gaps. But buying multiple bottles of isolated supplements is expensive and inconvenient. And multivitamins often contain too much of everything you don’t really need, and too little of the nutrients you do. We weren’t content with that for ourselves, and it was absolutely not something we wanted to give to our families.
We think our kids - and you! - deserve the purest, safest, and best-designed vegan nutrients in the world. What we wanted for them wasn’t a supplement, but rather, a complement: a simple way of getting the exact nutrients missing from a reasonably diverse plant-based diet … and absolutely nothing more.